The ALM Movement 2027

A message from Alvin Murray, Founder & CEO, ALM Sports

"My goal is not to own every camp. My goal is to help the right people build successful camps in their communities - and create something much
bigger together."

ALM Success Lead Funnel
We help build the path
from an interested parent to a registered camper. ALM connects your
advertising, lead capture, automated follow-up and human communication so
inquiries have a clear next step.

From first impression to registration

1  Ad creative and message. We develop campaign visuals,
attention-grabbing hooks and ad body copy that explain your camp experience,
location and reasons for parents to enquire.

2  Multiple advertising platforms. We adapt campaign material for the
agreed online advertising platforms and plan messaging around your local
audience, enrollment period and camp offering.

3  Interested parent lead. An interested parent submits their
details through the lead form or registration pathway. The information supports
follow-up about their child’s camp needs and the next steps.

4  Automated SMS and email
follow-up. We build
a follow-up sequence to acknowledge interest, share camp information, answer
common questions and remind parents to complete registration, using the
appropriate messaging permissions.

5  Human communication. Our team follows up with parents,
responds to questions and helps them understand the program, payment process
and registration requirements. Automation supports the conversation; people
help parents make an informed decision.

6  Parent registered. We guide the parent through
registration and payment steps, then help move the family into the camp’s
ongoing communication process.

Value of the system

ALM-stated standalone build-out value:
$4,000 for the funnel system alone, without parent communication services.

Human
calls, messages and enrollment assistance add support beyond that system
build-out. Campaign scope, communication support and advertising commitments
depend on the selected package. Advertising spend is separate from the stated
build-out value.

WHAT ALM BRINGS: THE SUPPORT SYSTEM

Communication and Brand support

ALM Communication App

We provide a central
place for parents and directors to manage everyday camp communication and
administration. Keeping these tasks together helps families find information
and helps the director stay organized.

Parent and director communication. Share camp updates and give families a clear route to
contact the director. Private parent chat supports individual conversations
without placing personal questions in a group discussion.

Parent payments and reports. Give parents a way to make camp payments and help the team
review payment information and reports for day-to-day administration.

Late pickup fee invoicing. Invoice applicable late pickup fees through the app using the
camp’s communicated policy, with a clear record for the parent and director.

Announcements and reminders. Post schedules, field-trip reminders, items to bring,
special-event information and other notices so parents can prepare for the camp
day.

Camp photos and videos. Share approved highlights of camp activities with families,
following the program’s photo and video permissions. Help parents see the
experiences their children are enjoying.

ALM-stated app value: $2,200 per year.

App
setup and guidance help the director and families use the available tools,
including additional communication and administration features.

ALM Branding Experience

You keep your business
and local identity while drawing on ALM’s marketing materials, reviews,
experience and parent and camper testimonials. We help you explain your program
with a consistent, professional message.

Marketing material ready to adapt. Use ALM flyer designs, banners, promotional creative,
social content and optional ALM Partner co-branding to present your local camp
clearly.

Experience and social proof. Use approved ALM reviews and parent and camper testimonials
with accurate attribution. Draw on more than 20 years of youth-program
experience when explaining the camp approach to families.

A consistent parent experience. Align the messages parents see in advertising, registration
information and camp communication, so your local offer is easier to recognize
and understand.

WHAT ALM BRINGS: THE SUPPORT SYSTEM

Camp experience and Operating support

A summer camp experience for campers

We help turn your
summer into a planned experience with variety, structure and shared moments
children can look forward to. ALM’s curated schedules support a balance of
active play, enrichment, teamwork and supervised transitions.

A curated schedule for success. Build daily and weekly programming with clear activity
blocks, age-appropriate choices and practical routines for arrival, breaks,
lunch and dismissal. Give staff a plan they can prepare for and follow.

Field trips and enrichment. Plan outings and activities that complement the weekly
schedule. Consider availability, transportation, staffing, parent permissions
and the needs of the children attending.

ALM Aqua Days. Build
water-themed activity days into the schedule where suitable facilities and
supervision are available, with preparation for equipment, permissions, safety
procedures and weather changes.

Color Wars and more. Create team challenges, themed events and friendly competitions that
encourage participation, sportsmanship and camp spirit. Adapt activities to
your campers and the resources at your location.

The team and systems behind the experience

Camp systems and operations. Access the ALM Blueprint, SOPs, curriculum, schedules,
operational guidance and quality assurance to help translate the plan into
daily practice.

Staffing and training. Receive hiring support, director preparation, pre-camp staff
training and leadership resources so your team understands its roles, routines
and parent-service expectations.

Administration and parent support. Get help with parent calls and emails, registration
questions, enrollment communication and payment-system support, at the level
included in your package.

Camp shirts and merchandise. Access low-cost camp shirts through ALM, with partner and/or
ALM co-branding options.

Facility opportunities. For qualifying markets, ALM may explore introductions to
family-fun and activity facilities based on its experience and relationships.
Availability and terms are determined by each facility.

Accountability and community. Use regular check-ins, enrollment tracking, goal setting,
problem solving and shared partner resources to prepare for launch and address
issues during camp.

Support
levels follow the selected package and final agreement. Camp activities are
planned around local facilities, permissions, staffing and availability;
specific outings and activities are not guaranteed at every location.

WHAT ALM BRINGS: THE SUPPORT SYSTEM (FOR
PREMIER OPTION)

PREMIER PARTNER EXCLUSIVE

ON-SITE ANALYSIS WITH ALVIN MURRAY
Alvin Murray will will visit your location in person to Mentor / Discuss
/ Plan and have a working Solution to Exceed projected Enrollment.

MULTIPLE LOCATIONS
Qualifying operators interested in multiple locations may be
considered for a customized multi-location structure rather than a publicly
fixed discount.



ALM GROWTH SUPPORT
For qualifying established partners, ALM may consider limited Growth
Support when unexpected enrollment creates a legitimate operational need - for example transportation, staffing, equipment, marketing or other resources.
Support is discretionary, subject to qualification, availability, written
approval and separate terms.

ALM has years of experience operating camps in and around family
entertainment environments. For qualifying markets, ALM can explore potential
introductions and partnership opportunities with activity and family-fun
facilities in or near the partner's community.

● Indoor
and premium activity experiences

● Potential
field-trip and enrichment options

● Weather-resistant
programming opportunities

● Additional
value and memorable experiences for campers

Facility opportunities are explored individually and are not
guaranteed. Availability, pricing and participation are determined by the
applicable facility/operator.

Be Sure to review our Previous Year Mission and our Continued Effort to give back Globally.

Spring 2026 - Santo Domingo, Dominican Republic

Spring 2027 - Tentatively Jamaica

Click the link below for our DR Videos & Pictures

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